In this course, I collaborated closely with my team to create a comprehensive strategic communication campaign for a real client, building on the skills I had learned in previous courses. I was responsible for conducting in-depth research, crafting strategic plans, and ensuring that our campaign was executed to professional standards, all while working to meet the client’s specific marketing goals. Along the way, I developed essential skills in teamwork, accountability, and client-focused problem-solving, while gaining valuable experience in navigating the challenges of a real-world campaign.
The marketing plans book is a comprehensive document that outlines the strategic and tactical approaches proposed for SIM. It includes clearly defined objectives, strategies, and tactics designed to address the various challenges presented by SIM. Within this book, you will find detailed solutions and action plans aimed at achieving the desired outcomes. Additionally, the videos created for the campaign are included for review. All other deliverables related to the project are contained in the book for thorough examination and proper viewing.
Ava Budetti 